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Zaelab and Trellis: Elevating the Future of B2B Digital Experiences

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November 4, 2024

At Zaelab, we’ve always strived to push the boundaries of what’s possible in digital transformation for B2B organizations. From creating seamless eCommerce experiences to driving digital innovation, we’ve helped clients build future-ready commerce strategies that drive business growth. Today, we’re excited to take another big step forward by announcing that Trellis, a leading full-service digital agency, has joined the Zaelab family.

Trellis, founded in 2012 and based in Boston, MA, has built an impressive reputation in the B2B and B2C eCommerce space. With a team of 75 professionals and a strong focus on delivering exceptional digital solutions across platforms like Shopify, BigCommerce, and Adobe Commerce, Trellis has worked with brands that are shaping the future of digital transformation.

This acquisition marks a significant milestone for Zaelab as we expand our capabilities and enhance the services we provide to our clients. By joining forces with Trellis, we are now positioned to offer a more comprehensive range of digital experience services that address the unique challenges faced by B2B organizations. With expertise spanning B2B, D2C, and Marketplace channels, we are excited to meet our clients’ diverse needs and help them unlock new growth opportunities.

Expanding Our Capabilities with Trellis

Integrating Trellis into Zaelab’s ecosystem empowers us to deliver a more holistic approach to digital transformation. Trellis brings to the table a wealth of knowledge in digital marketing, user experience (UX) design, and platform implementation, further enhancing Zaelab’s ability to create end-to-end digital experiences that drive measurable results.

Additionally, Trellis has a strong track record across leading eCommerce platforms, which complements Zaelab’s B2B expertise. Whether it’s leveraging Shopify for D2C or utilizing Adobe Commerce for complex B2B integrations, the combined expertise of our teams allows us to deliver flexible, scalable solutions that support our clients’ unique business models.

Why This Matters for Zaelab Clients

As the landscape of B2B digital commerce continues to evolve, businesses need partners who can help them navigate the complexities of modern commerce. The acquisition of Trellis positions Zaelab as a leader in this space, providing our clients with unmatched expertise, an expanded set of services, and the ability to execute across all major sales channels.

Zaelab CEO Evan Klein emphasized the strategic importance of this acquisition: “In a time when B2B organizations are facing rapid changes in buyer behavior and the increased need for digital excellence, Trellis strengthens our ability to meet these challenges head-on. We now have the talent, technology, and expertise to offer our clients the comprehensive solutions they need to succeed in an increasingly competitive marketplace.”

Looking Ahead: A Unified Vision for the Future

The Trellis team shares our passion for driving innovation and delivering exceptional client outcomes. This cultural alignment ensures that as we move forward together, we will maintain the same high standards of excellence, innovation, and customer success that Zaelab is known for. Our teams are already collaborating to create even more impactful solutions for our clients, combining technical excellence with creative strategy to push the boundaries of what’s possible in B2B digital experiences.

We’re excited about what the future holds as Zaelab and Trellis unite to reshape the digital B2B landscape. Together, we will continue to empower B2B organizations to modernize their operations, enhance their customer experiences, and achieve new levels of success.

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