October eCommerce Partner Updates: Innovations in CPQ, AI, and Customer Experiences

At Zaelab, we collaborate with industry-leading partners to deliver tailored solutions that drive growth, streamline operations, and enhance customer experiences. This month, we’re spotlighting updates from Logik.io, Salesforce, Shopify, and more. Explore how these advancements can transform your business.

Logik.io: CPQ Maturity Model

Logik.io introduces the CPQ Maturity Model, a framework designed to guide businesses in optimizing Configure, Price, Quote (CPQ) processes. With four maturity levels—Manual, Monolithic, Augmented, and Reimagined—this model helps organizations pinpoint inefficiencies and develop customer-centric solutions.

Key Highlights:

1. Simplified Complexity: Streamline intricate sales processes for improved operational efficiency.
2. Composable CPQ Solutions: Leverage modular systems for scalability and adaptability.
3. Customer-Centricity: Implement dynamic pricing and guided selling to enhance buyer satisfaction.
4. Omnichannel Excellence: Ensure seamless integration across sales channels for a consistent experience.

The CPQ Maturity Model empowers businesses to modernize their sales strategies and drive growth. Discover your CPQ maturity level today.

Salesforce: Expanding eCommerce Storefronts for SMBs

Salesforce has expanded its eCommerce storefront capabilities to its Starter and Pro Suites, priced at $25/user and $100/user per month, respectively. Previously exclusive to higher-tier plans like Commerce Cloud, this update brings powerful eCommerce tools to small and medium-sized businesses (SMBs).

Key Features:

• Integrated Functionality: Build and manage direct-to-consumer online stores while integrating sales, service, marketing, and commerce into a single platform.
• Customization Made Easy: Leverage intuitive content management tools to create branded storefronts with customizable logos, color palettes, and fonts.
• Cost-Effective Growth: Enable SMBs to enhance their digital presence without the expense of higher-tier plans.

With digital revenue expected to account for 54% of small business earnings by 2025 (up from 42% in 2023), this update positions Salesforce as a vital partner for SMBs looking to thrive in the digital marketplace. Businesses can now launch branded online stores, efficiently manage products and pricing, and deliver personalized customer experiences—all within the familiar Salesforce ecosystem.

Shopify: Customized Login Pages

Shopify introduces a major enhancement to customer accounts, offering merchants the ability to fully brand their login pages.

Why It Matters:

• On-Brand Experiences: Align login pages with your storefront’s design for a cohesive customer journey.
• Stronger Branding: Build trust and recognition through seamless visual consistency.
• Improved Customer Retention: Deliver a professional, user-friendly experience that keeps customers engaged.

Learn more about this update and its benefits here. Shopify’s focus on customization ensures merchants can create experiences that resonate with their audience.

BigCommerce: The Next Big Thing & Fastlane

The Next Big Thing

BigCommerce launches The Next Big Thing, a suite of tools designed to empower merchants with:

• Composable Storefronts: Catalyst and Makeswift enable flexible, scalable storefronts.
• Enhanced B2B Capabilities: AI-powered quoting and buyer portals simplify operations.
• Omnichannel Excellence: Tools like Feedonomics’ Instant Commerce redefine customer connections.
• Global Selling: Improved localization options streamline international expansion.
• Checkout Optimization: Fastlane by PayPal delivers a frictionless, high-conversion checkout experience.

With these updates, BigCommerce helps merchants sell smarter, faster, and globally.

Fastlane by PayPal

BigCommerce has introduced Fastlane by PayPal, a seamless, passwordless checkout solution designed to optimize the buying process and reduce cart abandonment. Tailored for U.S. customers, Fastlane simplifies transactions by removing friction at checkout, delivering a faster, more efficient shopping experience.

Key Benefits:

• Improved Conversion Rates: Early adopters have reported up to a 50% higher conversion rate for Fastlane shoppers compared to non-Fastlane users.
• Enhanced Customer Satisfaction: The streamlined, frictionless checkout process ensures a smooth experience for buyers.
• Competitive Edge: Merchants leveraging Fastlane gain an advantage with today’s demand for fast and reliable online shopping.

By adopting Fastlane, BigCommerce merchants can elevate their checkout process, increase customer loyalty, and drive more sales. F

Loop: Offset & Fraud Detection

Reinventing Returns with Offset

Loop introduces Offset, a consumer-paid returns model that simplifies the process for both merchants and shoppers.

Benefits:

• Lower Costs: Merchants eliminate unexpected return expenses.
• Seamless Returns: Customers enjoy peace of mind with hassle-free returns.

In addition, Loop’s fraud detection tools are helping merchants mitigate risks during the holiday season, identifying fraudulent returns and protecting revenue.

Fighting Fraud This Holiday Season

As the holiday shopping season ramps up, Loop is helping eCommerce merchants combat a growing challenge: returns fraud. With its fraud detection system launched in Q3, Loop is already making a significant impact by protecting merchants from fraudulent activity and preserving revenue during the busiest time of the year.

Key Insights from Loop:

• Returns Fraud Cost: In 2023, returns fraud cost U.S. retailers over $100 billion.
• Fraudsters Identified: To date, Loop has intercepted 3,516 fraudsters, preventing $147,000 in losses.
• High Success Rate: The system has successfully stopped 87% of fraudulent attempts.

Fraud Trends:

• Average Fraudulent Return Value: $326.54.
• Largest Single Fraud Attempt: $5,735 for dresses.
• Hotspots: Los Angeles leads in fraudulent returns, with Yorkville, OH, topping the list per capita.

Loop’s fraud detection system goes beyond identifying patterns—it provides actionable tools for merchants to protect their revenue while maintaining a seamless shopping and returns experience for legitimate customers. From targeting trends like cell phone accessories to stopping large-scale fraud attempts, Loop ensures peace of mind during the holiday rush.

Klaviyo: Engaging Customers with SMS and AI

SMS Automated Conversations (Beta)

Klaviyo launches its SMS Automated Conversations in beta, providing merchants with tools to streamline customer interactions through text messaging.

Key Features:

• Quick Responses: Provide instant answers to customer inquiries, ensuring a seamless experience.
• Guided Shopping Journeys: Use SMS to share updates, guide shoppers, and address common questions effortlessly.
• Time Efficiency: Automate interactions to save valuable time for both merchants and customers.

This new addition positions Klaviyo as a leader in text-based customer engagement, empowering businesses to create meaningful connections with their audience.

Transforming Customer Engagement with AI

Klaviyo continues to push the boundaries of customer engagement with its latest AI-powered tools, Reputation Repair AI and Email AI. These innovations are designed to help merchants optimize their marketing strategies and deliver more effective campaigns.

Key Features:

• Reputation Repair AI: Analyze and address email deliverability issues, improving sender reputation and ensuring messages reach their intended audience.
• Email AI: Automate and refine email content creation, making it effortless to craft personalized, compelling messages that resonate with customers.

By leveraging these tools, merchants can save time, enhance efficiency, and achieve better marketing outcomes. Klaviyo’s dedication to innovation ensures businesses stay ahead in the rapidly evolving eCommerce landscape, empowering them to connect with customers in meaningful ways.

Okendo: Seamless Rewards with Recharge Integration

Okendo has introduced a game-changing integration with Recharge, simplifying the process of redeeming rewards on subscriptions. The new feature allows discount codes to sync automatically between Okendo and Recharge, enabling customers to effortlessly apply rewards to both new and existing subscriptions.

Key Benefits:

• Enhanced Customer Experience: Shoppers can redeem rewards directly in Recharge’s customer portal, creating a smooth and hassle-free checkout process.
• Improved Retention Rates: The seamless integration fosters loyalty by encouraging repeat purchases.
• Streamlined Merchant Operations: Effortlessly manage rewards and discounts, saving time and boosting satisfaction.

This integration empowers merchants to deliver a seamless shopping experience while building stronger relationships with their customers. With Okendo and Recharge, businesses can elevate their subscription services and loyalty programs to new heights.

Tapcart: Redefining Mobile Commerce with App Studio

Tapcart has unveiled App Studio, a mobile commerce platform designed to give merchants unmatched customization and control over their mobile apps. Built on a React codebase and open platform, App Studio empowers brands to create fully tailored, scalable mobile experiences that align with their unique identity and business needs.

Key Features:

• Customizable Design Tools: Intuitive drag-and-drop tools and customizable layouts make creating branded apps seamless.
• Real-Time Shopify Sync: Manage apps with ease, syncing directly with your Shopify backend.
• Comprehensive Optimization: Tools for custom coding, integration management, and performance analysis enable long-term adaptability.
• Collaborative Platform: A unified workspace for marketers, eCommerce leaders, and developers to build, manage, and enhance mobile shopping experiences

App Studio goes beyond being a simple app builder—it’s a complete solution for optimizing mobile commerce strategies. By enabling merchants to keep their apps fresh and engaging, Tapcart helps businesses stay ahead in the ever-evolving eCommerce landscape.

Rebuy: Smart Cart, On-Site Search & Post-Purchase Offer Flows

Smart Cart Refresh

Rebuy has introduced a major update to Smart Cart™, packed with new features and tools to help merchants optimize their cart experience. The refreshed design makes it faster and easier to set up high-performing cart drawers tailored to your brand.

What’s New in Smart Cart™:

• Shopify Functions Support: Unlock advanced customizations and dynamic functionality.
• Drag & Drop Component Editor: Simplify cart layout creation and organization with intuitive tools.
• Double-Wide Cart Layout Option: Add a modern, sleek design for enhanced cart visuals.
• Tiered Progress Bar Enhancements: Boost engagement with improved progress tracking features.
• Login Component: Streamline user experience by integrating login functionality directly into the cart.

Merchants can also explore out-of-the-box widgets like Buy More Save More and Gift with Purchase (GWP), leverage Smart Cart Apps, or build custom templates for a truly unique cart experience. These updates are designed to maximize cart performance, enhance user engagement, and drive conversions.

Custom Templates for On-Site Search

Rebuy has launched Custom Templates for Smart Search, enabling merchants to design unique, brand-aligned on-site search experiences. This new feature provides advanced customization options to optimize usability and engagement, making it easier for shoppers to find what they need.

Key Features:

• Quick View Customization: Tailor the Quick View interface to match your brand’s design and functionality.
• Results Page Enhancements: Create fully customized results pages for a seamless user experience.
• Flexible Design Options: Adapt layouts and interactions to meet specific customer needs and improve usability.

With these templates, merchants can deliver a more intuitive and visually appealing search experience that aligns perfectly with their brand identity. By improving on-site search functionality, businesses can drive customer satisfaction and boost overall site performance.

Expanded Offer Flows for Post-Purchase Engagement

Rebuy has significantly expanded its Post-Purchase Offer Flows, giving merchants the ability to create up to 40 flows—a substantial increase from the previous limit of 10. This enhancement provides greater flexibility to tailor post-purchase experiences and drive customer retention.

Key Features:

• Increased Capacity: Set up to 40 offer flows live simultaneously, enabling a variety of personalized strategies.
• Prioritization Control: Arrange flows in a top-down approach to align offers with business goals.
• Enhanced Personalization: Deliver highly targeted product recommendations that encourage repeat purchases and improve satisfaction.

This update allows merchants to maximize the value of every transaction by optimizing post-purchase engagement. With more control and customization options, businesses can foster stronger customer relationships and boost revenue.

Swap Package Protection Integration

Rebuy and Swap Commerce have partnered to launch an integration that seamlessly incorporates Swap Protect (Package Protection) into Rebuy’s Smart Cart. This powerful feature encourages customers to opt in for package protection during checkout, providing peace of mind while streamlining operations for merchants.

Key Benefits for Merchants:

• New Revenue Stream: Merchants receive a percentage back on package protection fees.
• No Cost to Brands: Package protection services are provided at no expense to the merchant.
• Increased AOV: Customers feel more confident adding items to their carts when package protection is available.
• Custom Branding: Swap Protect can be white-labeled to reflect your brand identity (e.g., Skims Protect, Gymshark Protect).

This integration simplifies claims resolution by offloading it to the Swap team, allowing merchants to focus on delivering exceptional customer experiences. For merchants not yet using Rebuy’s Smart Cart, special discounts make it easier to adopt this game-changing solution.

Black Crow AI: Predictive Offers

Black Crow AI has introduced an update to its platform, allowing merchants to manage and schedule Predictive Offer forms directly within the portal. This feature simplifies setup and scheduling, giving businesses greater control over when and how personalized offers are presented to customers.

Key Benefits:

• Optimized Timing: Schedule predictive offers to reach customers at the most impactful moments.
• Enhanced Targeting: Deliver personalized, data-driven offers that resonate with specific customer segments.
• Increased Engagement: Improve customer interactions by presenting offers that align with their preferences.
• Boosted Conversions: Drive revenue growth by delivering the right offer to the right customer at the right time.

This update empowers merchants to make smarter promotional decisions, leveraging data insights to craft offers that drive results.

Partnering with Zaelab: Your Path to Innovation

From Logik.io’s transformative CPQ solutions to Shopify’s customer-centric updates, Zaelab’s partnerships ensure that your business stays ahead of the competition. By integrating cutting-edge technologies with proven strategies, we help you deliver unparalleled customer experiences and achieve measurable results.

Contact us today to explore how Zaelab and our partners can transform your digital commerce journey.

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