Powering the Future of Electrical Equipment B2B eCommerce

Zaelab helps modernize B2B eCommerce for electrical equipment manufacturers and distributors, giving your customers a seamless digital experience while integrating with the systems that keep your business running.

The electrical equipment industry runs on precision, reliability, and speed—but outdated eCommerce systems are slowing you down. If you're still relying on complex ordering processes, fragmented data, and disconnected systems, you're leaving revenue on the table. 

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The Challenges You’re Facing: Solved.

Complex Product Catalogs & Configurations

Circuit breakers. Switchgear. A whole custom-built power distribution system. Help your customers find the product they’re looking for, fast. Zaelab helps you organize large catalogs with intelligent search, guided selling, and CPQ (Configure, Price, Quote) tools that make complex ordering easy.

B2B-Specific Pricing, Contracts & Payments

Forget workarounds. Your buyers expect custom pricing, bulk discounts, and account-based terms—all built into their digital experience. We enable seamless contract pricing, real-time quoting, and flexible payment options that work for your industry.

ERP, Supply Chain & Inventory Integration

No more guessing on availability. Zaelab connects your eCommerce platform to ERP, warehouse management, and fulfillment systems so that customers see real-time stock levels, estimated delivery dates, and automated reordering options.

Self-Service for Busy Buyers

Buyers don’t want to wait for a sales rep to send a quote or process an order. We help you build a self-service portal where customers can: generate quotes instantly, reorder past purchases with one click, manage returns and warranties online, and track shipments in real-time.

How ABB Scaled Digital Sales & Self-Service

ABB needed a digital platform that could handle complex product configurations, real-time inventory visibility, and seamless self-service for industrial buyers. Zaelab delivered a modernized eCommerce experience that streamlines purchasing, integrates with ERP and supply chain systems, and drives revenue growth.

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Why B2B Electrical Equipment Leaders Trust Zaelab

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Built for B2B Complexity

We understand the way your customers buy and optimize digital experiences to match.

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Speed to Market

We help you launch faster with agile, scalable solutions that evolve with your business.

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Industry Expertise

We’ve worked with the nation’s leading electrical manufacturers and distributors to modernize their digital sales.

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System Integration

From ERP to CPQ, CRM to PIM, we connect your entire ecosystem for efficiency and accuracy.

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Revenue-Driven Results

Our clients see higher customer retention, increased AOV (Average Order Value), and stronger digital sales growth.

Let’s Build Your Digital Success Together

Your buyers expect fast, seamless, and self-service digital experiences. If your current platform isn’t delivering, we can help.

B2B Client Success Stories