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Client Success Story

Certor Sports Unifies B2B and D2C Operations with Portul, The Only Shopify App to Meet Complex B2B Needs

Learn how Zaelab helped Certor Sports unify B2B and D2C operations, enhance product visualization, and enable a seamless self-service experience with Shopify and Portul.

Services

Experiences
Managed Services

Industry

Manufacturing, Sports and Lifestyle

Platform

Shopify

Technology

Portul, Threekit

Company

Certor Sports is a leading manufacturer of protective sports equipment, supplying colleges, high schools, and sports retailers with high-quality helmets, facemasks, and gear. With a commitment to innovation and performance, Certor sought to modernize its digital commerce strategy, unifying its B2B and D2C operations to better serve its diverse customer base.

The Challenge

Certor initially partnered with Threekit to implement 3D product visualization, allowing customers to customize helmets and facemasks online. However, as their B2B business grew, they recognized the need for a dedicated portal for bulk buyers, including schools, teams, and sports retailers.

To stay competitive, Certor needed a seamless, self-service B2B experience that would allow customers to easily reorder in bulk, streamline transactions, and improve operational efficiency—all while maintaining a best-in-class D2C experience.

The Solution

Zaelab introduced Portul, a powerful pre-built B2B frontend that seamlessly integrates with Shopify. This solution extended Shopify’s native B2B capabilities, enabling Certor’s customers to:

  • Visualize and customize products with Threekit’s 3D rendering
  • Place bulk orders effortlessly through an intuitive B2B portal
  • Transition towards a fully self-service model, reducing reliance on manual sales interactions

By leveraging Zaelab’s 12+ years of experience in B2B digital commerce, Portul provided a scalable, intuitive frontend that ensured Certor’s customers had a seamless ordering experience—whether purchasing as individual consumers or bulk buyers.

Key Integrations

To create a seamless and scalable digital commerce solution, Zaelab integrated:

  • Shopify as the core eCommerce platform, supporting both D2C and B2B operations.
  • Portul to extend Shopify’s B2B capabilities with a purpose-built frontend for bulk ordering, account management, and self-service.
  • Threekit for 3D product visualization, enabling customers to customize helmets and facemasks in real-time.

This integration stack empowered Certor to deliver a frictionless experience across customer types while simplifying backend processes and enabling growth.

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The Result

✔ Unified B2B and D2C experience in one streamlined platform

✔ Increased customer satisfaction through enhanced product visualization

✔ Refined bulk reordering with enhanced self-service capabilities

Business Impact

With a fully integrated B2B and D2C commerce solution, Certor Sports has strengthened customer relationships, increased operational efficiency, and positioned itself for scalable digital growth. The combination of Portul’s B2B frontend and Threekit’s visualization technology ensures Certor remains a leader in sports equipment innovation and eCommerce excellence.

Technology is more than a tool—it’s the engine driving your business.

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