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Client Success Story

BioIVT Resecures Market Position with a Self-Service eCommerce Platform

Learn how Zaelab helped BioIVT scale faster by modernizing its sales strategy, introducing automation, and optimizing inventory management with a next-generation eCommerce platform.

Services

Implementation
User Experience

Industry

Health & Life Sciences

Platform

SAP Commerce Cloud

Architecture

Composable

Company

BioIVT is a global leader in biospecimen solutions and research services, providing life sciences organizations with v. With multiple business units and a complex product portfolio, BioIVT needed a modernized commerce platform to stay competitive, improve automation, and scale efficiently.

The Challenge

BioIVT operates in a fast-changing life sciences market, where agility is essential. With competitors leveraging online platforms like Science Exchange and iSpecimen, BioIVT needed to modernize its digital presence to maintain its industry leadership position.

Managing a diverse product portfolio across seven business units added complexity, with varying transaction types, compliance requirements, and automation needs. BioIVT required a scalable, self-service eCommerce solution that could streamline sales, support structured pricing, and ensure FDA compliance while reducing manual efforts.

The Solution

Zaelab implemented a composable digital commerce platform, integrating SAP Commerce Cloud, MuleSoft, Contentful, and Algolia to optimize BioIVT’s operations. The solution introduced a self-service eCommerce portal with structured pricing and real-time inventory access, allowing customers to place orders seamlessly.

To manage complex quoting and regulatory requirements, Zaelab developed a custom quoting tool and built-in compliance features, ensuring BioIVT met FDA standards without additional manual intervention. The new architecture streamlined processes across all business units, reducing reliance on direct sales interactions and improving operational efficiency.

Key Integrations

Zaelab connected a suite of best-in-class technologies to deliver a fully composable eCommerce solution for BioIVT:

  • SAP Commerce Cloud provided the core commerce engine, supporting structured pricing and complex transactions across business units.
  • MuleSoft enabled seamless API integrations and data orchestration between internal systems and the eCommerce platform.
  • Contentful powered agile content management across pages and product detail sections, allowing for quick updates and consistent brand messaging.
  • Algolia delivered fast, intuitive search functionality, helping users navigate BioIVT’s extensive product catalog with ease.

Together, these integrations enabled BioIVT to launch a robust, scalable self-service portal tailored to the needs of life sciences buyers.

quote marks green
We were sort of new to the idea of how to bring about our client experience online, and we wanted to make sure we partnered with someone who had the experience to help us know the best way to tackle that initiative. Zaelab helped us create a two-year digital transformation roadmap that gave us the foundation to justify the investment and deliver a best-in-class client experience.
Andrew Thompson, VP of Innovation and Technology at BioIVT

The Result

✔ Improved order speed and accuracy with pricing automation

✔ Faster decision-making with real-time inventory access

✔ Simplified buying process for optimized customer experience

✔ Greater scalability with a unified approach to multi-unit operations

Business Impact

With an advanced digital commerce platform, BioIVT has strengthened its competitive position and streamlined its sales strategy. The shift to a technology-driven model has improved efficiency, accuracy, and scalability, allowing BioIVT to adapt quickly to market changes and continue leading in the life sciences industry.

Technology is more than a tool—it’s the engine driving your business.

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