For online retailers, Cyber Monday marks a day of increased traffic, high sales, and heightened brand awareness. But when men’s apparel online retailer Bonobos had their site crash on Cyber Monday, they suffered damaging results. Zaelab provided digital advisory services and solutions to ensure that this would never happen again.
Cybercrash airs Bonobos dirty laundry
Apparel brand Bonobos experienced one of the worst fates possible for an online retailer: on Cyber Monday, the Bonobos website crashed.
Under the heavy weight of traffic during one of the most anticipated shopping days of the calendar year, Bonobos was unavailable. Not only did the retailer lose out on significant sales, but their reputation also took a hit, calling into question the retailer’s credibility. The Bonobos chief technology officer needed guidance and support from a digital advisory to understand what went wrong, and how this could be avoided in the future.
Digital experiences need to be seamless across all channels. Nearly 20% of Cyber Monday sales were made on a smart device last year, at over a$120 average order price.
