
Zaelab helps enterprises unlock the full value of ServiceNow through connected workflows designed for revenue growth. The team focuses on simplifying complexity, accelerating time-to-value, and improving customer experiences across the entire revenue lifecycle.
Drawing on deep experience in B2B commerce and workflow automation, Zaelab bridges the gap between customer experience and operational execution. The team’s heritage with Logik.ai — now part of ServiceNow — brings proven expertise in CPQ, guided selling, and pricing automation at enterprise scale.
Zaelab takes a workflow-first approach to design solutions that deliver agility without technical debt. Each engagement focuses on clean data, unified architecture, and AI-ready foundations that make automation and intelligence truly effective.
Partnering with Zaelab provides:
Zaelab and ServiceNow together give enterprises a connected framework to modernize revenue operations, improve performance, and accelerate growth.
ServiceNow is an enterprise workflow platform that unifies business processes across the entire customer lifecycle. It connects sales, service, operations, and commerce on one system of action, turning disconnected activities into coordinated outcomes.
The platform’s core strength lies in its native workflow automation. ServiceNow eliminates the integration tax of point solutions by providing a single, composable architecture — API-first, modular, and built for scale. All workflows share one data model, enabling real-time visibility and consistent experiences from quote to fulfillment to service.
Originally designed for IT service management, ServiceNow has evolved into a modern revenue platform. The acquisition of Logik.ai added purpose-built CPQ and guided selling capabilities that help enterprises manage complex B2B needs, such as multi-level BOMs, intricate pricing, and customer-specific configurations, within one connected environment.
The platform extends beyond sales to connect quoting, fulfillment, service, and renewal. By linking front and back office processes, ServiceNow reduces friction, simplifies complexity, and creates a unified foundation for growth.
Zaelab brings a fresh lens to ServiceNow, designing the workflows, logic, and experiences that modern enterprise buyers demand. Our deep expertise in complex enterprise commerce and AI-forward experience enables us to offer end-to-end solutions across the ServiceNow landscape. Together, Zaelab and ServiceNow help enterprises replace static CRM systems with modular, AI-ready platforms that unify sales, service, and commerce into one powerful revenue engine.
Panduit turned to Zaelab to simplify sales and boost conversions in its expanding Electrical Power Systems market. With AI-powered guided selling from Logik.ai, now part of ServiceNow, Panduit reps and distributors now deliver tailored product recommendations with confidence.
Together, we built a sales enablement engine that uses targeted questions and AI logic to guide reps to the right products faster. As a result, 25% of orders now include complementary accessories, and quoting is more efficient and reliable across channels.
Learn HowCORT, a global leader in furniture rental for residential, commercial and event spaces, needed to modernize its complex quote-to-lease process. Outdated tools and manual workflows made it difficult to manage inventory, configure quotes, and meet the expectations of enterprise customers.
Zaelab helped CORT design a new digital quoting experience powered by Logik.ai, now part of ServiceNow. Guided selling logic connects customer needs with the right products in real time, reducing errors and eliminating bottlenecks. What was once a slow, fragmented process is now a streamlined system that supports faster quoting, improves accuracy, and enhances the customer experience across channels.
Learn How