The Challenge
Cookie-Cutter Commerce Lacks Customization
DTFO underwent a digital transformation to serve both their B2C and B2B audiences more effectively, while also investing in their company’s growth long term. After evaluating the digital landscape, DTFO opted to implement SAP Commerce Cloud, a leading cloud-native platform designed to make every customer interaction shoppable.
It is not uncommon for large B2B commerce platforms to require lengthy and complex implementations. To go to market quicker, DTFO opted to use SAP’s Commerce B2B Accelerator, a framework that expedites implementation and enables a feature-rich, omnichannel commerce solution.
Unfortunately, DTFO quickly ran into challenges. Not only did they find integration services lacking and overpriced, the platform itself posed multiple issues:
- Customer Complaints
- High amounts of Fraud
- Riddled with bugs and defects
- Ineffective search experience
- Poor SEO
- Complex content management processes for business users
- Long, lagging new feature implementation
DTFO found that these challenges were impacting their D2C buyer shopping experiences, making it difficult to recognize KPIs. Neither the platform nor their service provider boasted the best D2C practices, hindering business growth and wavering faith in digital commerce investment.
The Solution
A Beacon for B2B Buyers & Business Users
Zaelab used their findings to create a solution based on B2B & D2C industry best practices that would position DTFO to win digitally. Advising DTFO to migrate from SAP Commerce onto a new storefront experience was essential. To do this, Zaelab embraced its composable commerce accelerator. This headless, MACH-based B2B & D2C digital experience and sales portal created both a personalized and collaborative digital experience for customers at DTFO. Because the accelerator is a composable and headless solution, everything is API-based. This made focusing on DTFO’s pain points and selecting and implementing composable technologies a simplified experience:
- Algolia
Search was completely broken on the initial DTFO experience. Returned results were irrelevant and there was inadequate predictive search. With Algolia, clients can develop 5x faster, increase revenue by 30% and increase page views by 10%. Well-versed in bringing Algolia search to market with enterprise clients and seamlessly integrating with the entire commerce experience, Zaelab effortlessly implemented the solution and integrated it with the composable commerce accelerator. - Contentful
DTFO suffered a disconnected content management experience. Business users were unable to seamlessly iterate content, making rapid and relevant updates impossible. Zaelab implemented Contentful to help DTFO rid content silos. As a headless CMS market leader, Contentful enabled DTFO to unify content in a single hub seamlessly integrated with the rest of the digital experience. - FullStory
A digital experience is only as effective as what you understand about it. By implementing FullStory, DTFO was able to combine all data points to create a comprehensive understanding of the user experience. This invaluable information allowed DTFO to create experiences perfectly tailored to user flows to increase conversions.
The Results
205% Revenue Growth: Results DTFO Can Relish
For DTFO, the foundation was there, albeit disconnected and far from best practices. By entering a partnership with Zaelab and implementing a composable commerce accelerator, DTFO was able to personalize its commerce stack and solve the biggest buyer and business challenges alike. Through the engagement, DTFO recognized:
- 205% Revenue Growth
- 74% Growth in Traffic
Curious about composable? Talk to Zaelab about how evolving to a composable commerce model will help your B2B organization deliver seamless, custom user experiences.
