After deploying an out-of-the-box commerce platform, DTFO experienced restrictive customization pains, combined with lacking and overpriced support services.
Cookie-Cutter Commerce Lacks Customization
DTFO underwent a digital transformation to serve both their B2C and B2B audiences more effectively, while also investing in their company’s growth long term. After evaluating the digital landscape, DTFO opted to implement SAP Commerce Cloud, a leading cloud-native platform designed to make every customer interaction shoppable.
It is not uncommon for large B2B commerce platforms to require lengthy and complex implementations. To go to market quicker, DTFO opted to use SAP’s Commerce B2B Accelerator, a framework that expedites implementation and enables a feature-rich, omnichannel commerce solution.
Unfortunately, DTFO quickly ran into challenges. Not only did they find integration services lacking and overpriced, the platform itself posed multiple issues:
- Customer Complaints
- High amounts of Fraud
- Riddled with bugs and defects
- Ineffective search experience
- Poor SEO
- Complex content management processes for business users
- Long, lagging new feature implementation
DTFO found that these challenges were impacting their D2C buyer shopping experiences, making it difficult to recognize KPIs. Neither the platform nor their service provider boasted the best D2C practices, hindering business growth and wavering faith in digital commerce investment.
