An innovative large-scale organization worked with Zaelab to implement the first-ever healthcare marketplace for streamlined ordering of medical supplies by 27,000 medical professionals. The result: millions of dollars in online revenue. But that was just the beginning…
A new business began with no ecommerce presence, and therefore were not generating any revenue online. Since working with Zaelab to digitally transform and launch a commerce platform, this organization has generated millions of dollars in online sales.
—Qasim Latif, Business Consultant, Zaelab
Leading enterprise digitally transforms — now what?
When this leading enterprise came to Zaelab, they had a vision: to implement the first-ever online marketplace for a group of medical specialists. Zaelab quickly aligned a dedicated group of experts to the organization’s project in order to gain a complete understanding of the business and market opportunity. Armed with insights and delivery experience, Zaelab implemented the SAP Customer Experience Commerce platform, and recommended a minimum viable product (MVP) to get the marketplace live, as quickly as possible.
The MVP approach allowed key stakeholders to provide feedback, ensuring each piece of development post-MVP was demand-driven.
Using a continuous innovation delivery method to add more site features and functionality, Zaelab improved the platform incrementally with minimal risk. Over time, more features were rolled out to the growing marketplace, which included capabilities like pharmaceutical sales.
The medical supplies company saw bountiful results — and quickly. The company went from no online revenue to multi-millions in record time. But what comes next? What happens after a company recognizes its vision?
“Launch is just the beginning,” says Evan Klein, CEO, Zaelab. “But commerce success is marked by constant iterations, responding to demand, and constantly anticipating new needs. The success this company saw was immediate, but long-term it was important to leverage our partnership to build customer loyalty, drive repeat transactions and appeal to new markets.”
