After multiple acquisitions, the manufacturer faced challenges in managing complex product data and scaling its tech stack. The company’s manual order process relied on spreadsheets and disconnected systems, making pricing and quoting inefficient. Sales teams struggled to guide customers to the right products based on specific use cases, leading to delays, errors, and missed opportunities for upsells and cross-sells.
The company needed an automated, guided selling solution to simplify the quoting process, improve product recommendations, and provide a seamless, efficient buying experience for its customers.
