Client Success Story

Palmer Johnson Power Systems Achieves 100% Self-Service Adoption

Learn how Zaelab helped PJ Power modernize its website, improve user experience, and empower its IT team for long-term success.

Services

Advisory
Experiences
Managed Services
B2B Commerce

Industry

Distribution

Technology

Algolia

Company

Palmer Johnson Power Systems (PJ Power) is a leading distributor and service provider of powertrain solutions for off-highway equipment. With expertise in drivetrain components, service, and remanufacturing, PJ Power supports industries such as construction, marine, and mining. As the company expanded, it sought to improve digital operations, enhance dealer self-service, and optimize customer interactions.

The Challenge

PJ Power's outdated website and dealer self-service model limited efficiency and growth. The company’s previous SI partner lacked industry expertise, leading to a platform that didn’t fully meet the needs of distributors or customers.

With a lean internal IT team, managing and scaling the platform became difficult, hindering customer experience and dealer engagement. PJ Power needed a modernized, user-friendly digital solution that would increase self-service adoption, improve usability, and empower its IT team to manage the system independently.

The Solution

Zaelab led a full UX redesign of pjpower.com, improving navigation, usability, and dealer self-service functionality. The enhanced platform made it easier for dealers to access information, place orders, and manage their accounts, increasing adoption and engagement.

Beyond the technology upgrade, Zaelab provided IT enablement, assisting in hiring, training, and onboarding to equip PJ Power’s internal team with the knowledge to manage and scale the platform independently. This ensured long-term success without reliance on external support.

Key Integrations

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The Result

✔ Increased customer engagement rates with fast self-service adoption

✔ Greater agility with a fully trained IT team for independent platform management.

✔ Better customer experience with improved navigation and usability.

Business Impact

With a modernized, intuitive website and a fully adopted dealer self-service model, PJ Power is now better positioned for digital growth. The improvements have resulted in higher dealer engagement, increased operational efficiency, and a more self-sufficient IT team, ensuring long-term success and scalability.

Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.
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