Zaelab’s innovative solutions like search bar and visual configurator empower customers to seamlessly customize vehicle kits, enhancing engagement and increasing conversions.
Automotive
BigCommerce
Headless
Air Lift Company is a leading innovator in the automotive industry, offering advanced suspension systems for vehicle enthusiasts. The brand sought to create a unique, engaging digital experience to empower customers to visualize and customize complete kit bundles for their vehicles.
Air Lift needed to transform the complex purchasing process of vehicle suspension kits into a seamless, intuitive experience. The goal was to increase customer engagement, enhance UX, and drive higher conversion rates by empowering users to customize and visualize their purchases.
To address this challenge, Zaelab developed a state-of-the-art Visual Configurator, built on a headless architecture combining BigCommerce, Next.js, and custom APIs, with hosting powered by Vercel. The Visual Configurator is a fully customized tool that:
The Mini Vehicle Search and the Main Vehicle Search were introduced to ensure the visitor’s get the correct parts for their specific vehicle. While the Air Lift team did the original implementation of the fitment functionality, Trellis built a slick UX for the fitment data and explored ways to best present the Vehicle Search across the site, so that customers could easily find what they need.
