Company Intro
Air Lift Company is a leading innovator in the automotive industry, offering advanced suspension systems for vehicle enthusiasts. The brand sought to create a unique, engaging digital experience to empower customers to visualize and customize complete kit bundles for their vehicles.
Challenge
Air Lift needed to transform the complex purchasing process of vehicle suspension kits into a seamless, intuitive experience. The goal was to increase customer engagement, enhance UX, and drive higher conversion rates by empowering users to customize and visualize their purchases.
Solution
ALP Visual Configurator
To address this challenge, Zaelab developed a state-of-the-art Visual Configurator, built on a headless architecture combining BigCommerce, Next.js, and custom APIs, with hosting powered by Vercel. The Visual Configurator is a fully customized tool that:
- Enables users to explore and customize various vehicle kit options.
- Promotes upsells and cross-sells through a dynamic, interactive interface.
- Reflects AirLift’s commitment to creativity and innovation, setting a new standard in digital automotive experiences.
Custom-Built Vehicle Search Bar
The Mini Vehicle Search and the Main Vehicle Search were introduced to ensure the visitor’s get the correct parts for their specific vehicle. While the Air Lift team did the original implementation of the fitment functionality, Trellis built a slick UX for the fitment data and explored ways to best present the Vehicle Search across the site, so that customers could easily find what they need.
Other Features
- 3D Visualization: Integrated animations from thisistharp provide an immersive, interactive view of product options.
- Responsive Design: Optimized for desktop, tablet, and mobile, ensuring a seamless experience across devices.
- Custom Development: A fully bespoke solution aligned with Air Lift’s branding and strategic goals.
Key Integrations
- BigCommerce: The eCommerce backbone for managing products and transactions.
- Next.js: Ensured fast, efficient rendering for dynamic content.
- Vercel Hosting: Provided robust infrastructure for seamless performance.
- Custom APIs: Enabled integration with 3D visualization and real-time updates.
Results
- Successful on-time launch with a polished final product.
- Higher user interaction and satisfaction.
- Direct users outnumbered organic search users.
