Managing a complex product catalog is no easy task—especially when it spans multiple sub-brands, thousands of SKUs, and years of accumulated system customizations. Hubbell relied on SAP Hybris to power its commerce operations, but the platform had become difficult to scale, costly to maintain, and frustrating for both internal teams and customers.
Frequent manual updates and on-premises system dependencies made product management inefficient, while the rigid classification system limited flexibility. Navigating the catalog was cumbersome, leading to a poor user experience. To streamline operations, reduce costs, and modernize their commerce architecture, Hubbell needed a fully composable, scalable solution that could simplify product management without disrupting business continuity.
