Imagine managing a critical aspect of your business on a system so outdated that it slows everything down—from responding to customers to scaling your operations. For Simpson Strong-Tie, this wasn’t just a technical issue—it was a barrier to growth. Their legacy SAP Hybris platform had served them for years, but as the demands of the B2B market evolved, the cracks began to show. High operational costs were eating into budgets, and inefficiencies in managing configurable products—an essential part of their offering—were causing delays and missed opportunities.
The real challenge? Simpson’s internal teams were already stretched thin, with limited bandwidth to overhaul their commerce platform while keeping up with day-to-day demands. They needed more than a new system—they needed a partner who could work at their level, understand their roadmap, and help them look good internally while delivering real business outcomes. Acting as an extension of their team, Zaelab worked side by side with Simpson, to turn their tech roadmap into reality and achieve measurable results.
