Artificial intelligence: it’s changing the way that we live, work, and interact with technology.
The influence of AI is in nearly every aspect of our lives, from virtual assistants and online search recommendations to self-driving vehicles and security/surveillance. Even in writing this blog post, there is a predictive helper anticipating how I may want to finish this sentence.
With AI enhancing everyday life, it comes as no surprise that it can improve business. In fact, 62% of customers expect businesses to adequately anticipate their needs. In other words, if businesses don’t adopt AI, they risk missing out on significant opportunities for growth and competitiveness.
Particularly when we look at the B2B commerce landscape, AI is an important new player. It’s revolutionizing and optimizing many areas of the digital buying and selling process, bringing efficiencies, personalization, and delightful user experiences to the forefront. Here at Zaelab, we’ve uncovered a revolutionary way to leverage our partners’ technology while harnessing the power of AI to streamline commerce merchandising.
Does the idea of merchandising a product in 2 minutes or less sound appealing? Read on.
In this post, we’ll review:
- The power of AI and its impact on the B2B digital landscape;
- Building trusted AI processes;
- The challenge of B2B commerce merchandising;
- The 2-minute product merchandising solution; and
- The business benefits of adopting AI-powered commerce merchandising.
B2B Commerce & the Power of AI
Business prosperity is tightly interwoven with an organization’s ability to keep pace with the rapidly evolving digital landscape. And, when it comes to future-proofing a B2B business, developing an AI strategy is an absolute must. Most challenges that businesses face today can be resolved with an AI strategy, as this concept doesn’t just provide a solution, but it also boasts a way to scale enhancements at mass.
Want to streamline business efficiencies and boost productivity? AI.
Looking to enhance personalization and the user experience? AI.
Hoping to optimize supply chain and logistics? AI.
The list goes on.
Compared to other technologies, AI offers unique capabilities and advantages that are highly relevant and beneficial to B2B businesses. AI is exceptional at processing large volumes of data quickly and deriving valuable insights. While traditional data analytics and business intelligence technologies are valuable, AI takes it a step further by uncovering patterns, trends, and correlations that may not be apparent through manual analysis. Combining this with AI’s ability to automate repetitive tasks and processes, its real-time power, and its ability to understand context and intent, AI is a powerful tool that can be applied across B2B commerce.
The Complexities of B2B Commerce Merchandising
B2B commerce product merchandising is critical for attracting, engaging, and converting potential buyers. By processing, presenting, and promoting products in a way that appeals to customers, great B2B commerce product merchandising can drive sales, optimize the customer experience, and showcase products in an attractive and accessible way. B2B commerce product merchandising influences purchasing decisions, can increase order value, and foster long-term customer relationships — if done correctly.
The challenge is that B2B commerce product merchandising is time-consuming. B2B customers have specific and diverse needs, which can vary significantly between industries and organizations. Moreover, complex product catalogs present a wide range of products, each with various attributes, configurations, and pricing structures. Organizing and presenting this product information in a way that is easily accessible and understandable to buyers can be tedious and challenging to streamline. Bearing in mind regulatory compliance, bulk order and pricing, and multiple sales channels, it can take anywhere between two hours to five days or more to merchandise a single B2B product.
B2B product merchandising is tedious. But it’s also essential for driving sales, enhancing the customer experience, and staying in front of the competition. If neglected, a business will surely miss out on valuable opportunities to rank, sell, and sustain growth.
2-Minute Product Merchandising
Leveraging our partners’ technology and AI, Zaelab has created a 2-minute product merchandising wizard AI to streamline efforts and provide a more personalized experience to buyers — ultimately driving sales and growth.
Here’s how it works.
We identified partners whose technologies were key in product merchandising and primed for GPT-powered enhancements.
Salesforce B2B Commerce
Salesforce B2B Commerce is a robust commerce engine, offering buyers a seamless, self-service experience of online shopping with all the B2B functionality they demand.
Pimly
Pimly brings all of your product information into Salesforce to easily manage and utilize product data and digital assets across your Salesforce clouds.
Using Salesforce, Pimly, and AI, Zaelab has found a way to dramatically improve product merchandising. The user will leverage Pimly to create products and media and automatically create product attribution using an AI image classification model. From there, a GPT-powered SEO-rich product description will auto-generate to delight customers.
- Step I: Create a product in Pimly
- Step II: Add media
- Step III: Enable the Zaleab-Salesforce AI solution and select the product information you’d like to include
- Step IV: Let the Zaelab Wizard complete the classification and suggest a GPT-powered product description
- Step V: Preview and go live
This tool significantly improves time-to-market, streamlines the team’s creativity, and facilitates a product merchandising experience that is optimized for search engines.
See our AI tool in action:
AI’s impact on B2B commerce is significant — as is a comprehensive tech stack. Combining AI with other key composable B2B commerce technologies will create a robust infrastructure that meets both business and customer needs.
Talk to Zaelab about how your B2B business can strategically adopt AI and composable B2B commerce technology to win in the market.
