Blog Mini-Series Foreword
As the CEO of Zaelab, I have the privilege of working with some of the top global brands and through these partnerships, we are pushing the boundaries of traditional B2B commerce experiences. Our passionate team of experienced technology and strategy consultants is taking the learnings gained to reinvent core areas of the B2B experience. In this mini-series, I’m excited to share a sneak peek into Zaelab’s strategic thinking for 2024 and the focus areas we believe will redefine the future of B2B commerce.
At the Intersection of CPQ & Commerce
With the overlap of Configure, Price, Quote (CPQ) and commerce, Zaelab envisions a unified, seamless customer experience. Zaelab is breaking down the silos between CPQ and commerce systems to empower customers in configuring, pricing, and quoting even the most complex products directly.
Historically, CPQ and commerce have been siloed as distinct systems and functions within organizations. CPQ solutions are pivotal for internal teams to manage the complexities of configuring, pricing, and quoting intricate products. These systems, however, have predominantly been internal tools, not designed with the end client's direct experience in mind. The interface and usability for clients are often secondary considerations - if considered at all. On the other hand, commerce systems could not typically support advanced configuration scenarios for complex products, leading to higher processing costs and inefficiencies.
Zaelab envisions a future where CPQ and commerce meet to offer a unified, seamless experience. This vision is becoming increasingly feasible with advancements in technology platforms like Logik.io, which is pioneering a composable CPQ engine designed to enhance and be seamlessly integrated within commerce systems. This integration presents organizations with a significant opportunity to transition more orders to digital channels, reduce sales-related costs, and provide a superior customer experience that sets them apart from competitors. The future of the CPQ and Commerce intersection promises not only operational efficiencies but also a strategic advantage in customer engagement and satisfaction.
The integration of CPQ and commerce marks a strategic leap forward for organizations. Zaelab's vision is becoming a reality, promising not only operational efficiencies but also a distinct advantage in customer engagement and satisfaction.
