Configure Price & Quote (CPQ)

Streamline your sales process with the right CPQ solution, designed to simplify complex pricing and quoting. Our CPQ services enhance efficiency, accuracy, and speed, enabling your sales team to deliver precise quotes and close deals faster.
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Key Features

Advanced Configuration Strategies

Zaelab empowers your sales team by helping you implement tools that handle complex product configurations effortlessly. We guide you in selecting and customizing CPQ solutions to meet specific customer requirements and streamline product customization.

  • Dynamic Configuration: Enable adjustments to product features and options based on customer needs through effective solution implementation.
  • Error-Free Quotes: Implement automated configuration rules and validations to minimize mistakes.
  • Visual Product Builders: Leverage intuitive visual tools that simplify complex configurations, making it easier for sales teams to customize offerings.

Automated Pricing and Quoting

We help accelerate your quoting process by implementing automated pricing and quoting functionalities. Our services ensure that your CPQ solution provides accurate pricing and fast quote generation, boosting sales productivity.

  • Real-Time Pricing: Integrate solutions that provide up-to-date pricing information and automatically apply discounts.
  • Instant Quote Generation: Enable your team to produce accurate, professional quotes quickly and efficiently with automated tools.
  • Approval Workflows: Set up automated approval processes to streamline the quoting cycle and reduce bottlenecks.
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Seamless System Integration

Zaelab ensures your CPQ solution integrates smoothly with your existing CRM, ERP, and eCommerce systems, creating a cohesive sales ecosystem. This integration helps maintain consistency and accuracy across all sales channels.

  • CRM Integration: Synchronize your CPQ solution with your CRM to ensure accurate customer and quote data.
  • ERP Compatibility: Align pricing and inventory with ERP systems to provide real-time updates and insights.
  • eCommerce Integration: Enhance your online sales processes by integrating CPQ functionalities into your eCommerce platform.

Guided Selling

Turn quoting into a seamless, buyer-focused experience that drives conversions and shortens sales cycles. As your B2B customers navigate complex products and multi-step purchases, built-in Guided Selling empowers them to move faster, find the right solutions, and make confident decisions.

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Explore the 8 Layers of Modern CPQ Architecture

Modern CPQ defines how efficiently your business converts complexity into revenue. The right architecture determines whether quoting is a bottleneck or a growth driver.

In his latest guide, Zaelab’s Stephen Metts breaks down the 8 layers of a modern CPQ architecture — from AI-driven configuration intelligence and dynamic pricing to real-time ERP integration and analytics. Each layer plays a critical role in enabling scalable, composable, and intelligent quote-to-cash operations.

Read the full article to see how modern architecture transforms CPQ from a transactional tool into a strategic revenue advantage.

Read: CPQ Architecture — 8 Layers of Configuration Excellence for B2B Scale

You’ll learn how today’s B2B leaders are:

  • Moving beyond basic configuration rules to guided, AI-assisted selling
  • Adopting modular, API-first architectures that grow with the business
  • Embedding CPQ within connected ServiceNow and Logik.ai workflows for end-to-end visibility
ServiceNow and Logik.ai partner Zaelab

Zaelab & ServiceNow & Logik.ai

Zaelab is the first partner ever to achieve Lightspeed Status with Logik.ai, now part of ServiceNow. Together, these platforms combine workflow automation and advanced CPQ intelligence to redefine how enterprises manage complex quoting and configuration at scale.

Zaelab delivers next-generation CPQ solutions that connect quoting, pricing, and guided selling directly into the enterprise workflow. By uniting ServiceNow’s revenue platform with Logik.ai’s AI-powered configuration engine, we help organizations accelerate sales, eliminate inefficiencies, and create a connected quote-to-cash experience.

Download the CRM Modernization Guide

Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.

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