Marketing Strategy

Maximize Visibility, Drive Qualified Traffic.

Zaelab’s SEO experts create a tailored strategy that helps your brand stand out in search results, boosting organic traffic and improving your search presence.

• Comprehensive audits: Assess current SEO performance and create a roadmap for improvement.
• Keyword research: Identify high-value keywords to drive targeted traffic.
• On-page SEO: Optimize meta titles, descriptions, and other technical elements.
• Content strategy: Align content development with customer intent and SEO goals.

Drive Growth with Intentional, Strategic Messaging.

Zaelab’s team of certified social media strategists crafts campaigns that solve real problems for your audience, ensuring long-term brand awareness and increased ROAS.

• Platform expertise: Leverage platforms like Facebook, TikTok, Instagram, and Pinterest to engage your audience.
• Customer research: Use data to build core personas and create targeted campaigns.
• Ad Grid testing: Optimize ad combinations to scale successful campaigns.
• Continuous refinement: Regular testing and insights to improve campaign performance.

Engage, Convert, Retain—With Data-Driven Email & SMS.

We build targeted email and SMS campaigns that nurture your customers at every touchpoint, using segmentation and automation to ensure relevance and drive conversions.

• Segmentation: Target specific customer groups based on behavior and preferences.
• Subscriber growth: Optimize list-building tactics to fuel retention marketing.
• Creative development: Align content and messaging with organic and paid strategies.
• Ongoing improvements: Use continuous testing to refine and maximize campaign effectiveness.

Maximize Visibility, Drive Qualified Traffic.

At Zaelab, we help you create successful paid search campaigns that span every stage of the funnel, capturing customers at the right moment with targeted messaging.

• Comprehensive audits: Identify immediate growth opportunities with in-depth analysis of your campaigns.
• Full-funnel strategy: Develop and test a complete account structure to meet business goals.
• Ongoing testing and optimization: Continuously improve your campaigns to drive high-quality traffic and maximize ROI.
• Keyword and customer research: Ensure your messaging is aligned with customer intent and needs.

Turn Website Visitors Into Loyal Customers

Zaelab optimizes your website’s performance, improving user experience and converting casual visitors into repeat customers through split testing and continuous analysis.

• Deep analysis: Understand business goals and identify key areas for improvement.
• Split testing: Test different website versions to find the most effective solutions.
• User experience optimization: Refine design and messaging to increase conversions.
• Ongoing testing: Continuously improve website performance and customer engagement.

Bridge Digital Strategies to Increase Offline Sales

Zaelab helps you use digital marketing tactics like BOPIS and B2B eCommerce to drive in-store purchases and business transactions, effectively connecting online marketing with offline sales.

• BOPIS strategies: Drive foot traffic by integrating online and in-store experiences.
• B2B eCommerce solutions: Use digital tactics to engage and convert business customers.
• Targeted campaigns: Craft online campaigns that drive offline sales and improve customer experiences.
• Seamless transition: Ensure a smooth connection between digital interactions and physical sales.