As Panduit expanded into the Electrical Power Systems market, the company faced new challenges. Customers were unfamiliar with its growing product catalog, and the complexity of the offerings made it difficult for sales teams to provide accurate quotes and tailored recommendations.
To compete effectively, Panduit needed a smarter, more intuitive way to guide customers through the product selection process. The goal was to help sales reps and distributors quickly match customers with the right solutions, simplify quoting, and unlock cross-sell opportunities—all while ensuring a seamless buying experience.
